Extra Joss is one energy drink powder produced by PT Bintang Toedjoe and launched since August 14 , 1994. The launch was triggered by the thought that increasingly more people who need energy drinks / health drinks , including from the social economic status ( SES ) medium down. The problem is , when the selling price of energy drinks have not been able to reach by the middle class down because there is no market player who made the breakthrough so that product prices have become more affordable . Given PT Bintang Toedjoe core competence lies in pharmaceutical drugs in powder form and is packaged in a sachet , then Toedjoe Star intends presenting a health drink powder in sachet packaging anyway . By doing so , Stars Toedjoe able to reduce the cost of sales because the product does not require bottled and transportation becomes more efficient.
According to the advertisment there are 5 projected in it :
1. Urgency
· Increase the stamina in our body
· Make your body fresher
2. Feasibilty
If we don’t consume it, our stamina wouldn’t increase
3. Mechanism
· Serve with milk and ice
· Drink before doing the activity
4. Solvency
We can run very fast, we can jump higher
5. Lies
If we consume it too much it can damage our kidney, because it consist a instant sweeteners
This product is energy drink which the most demand nowadays. Although so many new product release
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